Across
- 2. A description of the qualities that are unique to a particular product or service
- 4. How your customers defines your business in relation to your competitors
- 5. Marketing ________. The business' progress in measurable terms
- 8. Type of forecasting based on expert opinion and personal experience
- 16. Type of distribution. Channel structure where the producer's products are stocked in the majority of outlets
- 18. Type of stage. Product introduced to the market
- 19. Very precise, time based, and measurable actions that support the completion of a goal
- 21. Type of share. Business's portion of the total sales in a specific market; expressed as a percentage
- 22. Type of stage. Product is enjoying success
- 23. Intangible products that people perform rather than produce
Down
- 1. Type of forecasting based on the results of gathering and analyzing all kinds of numerical market data
- 3. Selecting products/services that have a name, symbol, or design for identification
- 5. Difference between costs of good/service and its selling price
- 6. _____ of distribution. The path a product takes from producer or manufacturer to final user
- 7. A common pricing method used by retailers
- 9. Any paid form of non personal presentation of ideas, goods or services
- 10. Type of store. Retailer that brings in a large quantity of consumer traffic on a consistent basis
- 11. Type of distribution. A channel structure where the producer selects only very few intermediaries
- 12. Used to assess the change in consumer demand as a result of a change in price
- 13. Support that is given to a business by buying its goods or using its services
- 14. Type of stage. Profit may be smaller than cost
- 15. Outcome statements that define what an organization is trying to accomplish both programmatically and organizationally
- 17. Type of distribution. Channel structure where the producer relies on a few intermediaries to carry their products
- 20. Type of stage. Sales level off or slow down