Across
- 4. A symbol, word or words legally registered or established by use to represent a company or product
- 7. Valuation A structured analytical process which determines the economic value of a company and its assets
- 8. A company or group of people who act as a single entity and are recognized by law
- 14. Level Marketing (MLM) A business model where independent distributors sell products directly to customers and earn commissions on their personal sales
- 15. An exclusive legal right granted by a government to an inventor which allows them to prevent others from making, using or selling an invention for typically 15-20 years in exchange for public recognition
- 16. Proprietorship A business owned and operated by one person
- 17. Liability Company (LLC) A flexible and hybrid business structure which combines the corporate advantage of limited personal liability but also passing through the taxation of partnership
- 18. Intentional process of building, cultivating and maintaining mutually beneficial and long-term relationships with other professionals, clients and partners
Down
- 1. Direct Marketing Strategy where companies directly market to customers without retailers or wholesalers
- 2. Capital (VC) Form of private equity financing where investors provide capital to startups and newly started companies with potential for high growth in exchange for an ownership stake
- 3. Venture Strategic and usually temporary business arrangement where two or more parties use resources, expertise and capital to achieve a specific goal like developing a product
- 5. Formal and scheduled evaluation where managers assess employee performance, strengths and their weaknesses
- 6. Alliance A formal agreement between two or more independent companies to collaborate on, share resources for and pursue a specific project or common goal while remaining separate entities
- 9. an object obtained by a company or business
- 10. Contractor self -employed person or business that is hired to provide specialized services on a project by project basis
- 11. Relations (PR) Professionally managing how the public perceives a person, brand or organization and aiming to build a positive reputation
- 12. Business practice of hiring external third party providers or contractors to perform tasks, handle operations or provide services that are usually executed in house
- 13. A voluntary and strategic combination of two separate companies into a single new legal entity