ESB D2 Puzzle

2. How a business sells its products and services to the end customer.
4. A persuasive speech prepared to entice a potential customer to purchase a service or good.
8. First-hand research like surveys, interviews, and statistical data.
10. The total cost of acquiring a new customer.
13. The level of familiarity one has with a brand.
14. Activities or strategies employed by a business to retain existing customers.

1. A promise of value that a company makes about their product or service that makes it attractive to customers.
3. Statistical data that refers to particular groups within a population.
5. The group of customers a company chooses to market its products and services.
6. Data that may contain personal bias like company newsletters and academic journals.
7. Cost incurred by a business.
9. The amount of money charged for goods or services.
11. A planning tool used to document a company's strengths, weaknesses, opportunities, and threats.
12. An individual or business that purchases goods and services from a business.