Across
- 2. Money remaining after all costs are paid
- 9. Business offering similar products or services
- 12. Money earned from sales
- 13. Collecting information about customers and markets
- 17. Series of steps used to complete a task
- 19. Creating a unique identity for a business
- 20. Activities that create value and competitive advantage
- 21. Factor that makes a business superior to rivals
- 22. Ownership share in a business
- 23. Document outlining business goals and strategies
- 24. Creating a distinct place in customers' minds
- 26. Customer characteristics such as age and income
- 27. Evaluation of a business opportunity before launch
- 29. Selecting a specific customer group to serve
- 30. Unique feature that differentiates a business from competitors
Down
- 1. Creating new ideas, products, or methods
- 3. Specific group of customers a business aims to serve
- 4. Activities that transform inputs into outputs
- 5. Person who starts and manages a business
- 6. Acquiring materials and resources from suppliers
- 7. Customer lifestyles, interests, and personalities
- 8. Individual or group affected by a business
- 10. Movement and storage of goods and resources
- 11. Assessment of whether a business idea is practical and viable
- 14. Person or organisation providing capital for growth
- 15. Dividing a market into groups with similar characteristics
- 16. How a product is perceived relative to competitors
- 18. Developed the Five Forces and Value Chain models
- 25. Alternative product that satisfies the same need
- 28. Creativity tool used to generate and improve ideas