Exam Review 1

2. A written statement to inform the media about a new product or special event
3. A group of closely related products with slight variations developed by the same business
4. The process that involves researching prospective customers before contacting them
6. Contact with a customer after the sale to ensure satisfaction
8. The process of displaying products in a way that makes them appealing and enticing to customers
11. The first contact that a salesperson makes with the customer
13. All of the different products a business sells
14. Face-to-face communication between the buyer and seller that attempts to influence the buying decision
15. Setting a low price for a new product to gain a larger market share
16. Selling a product at as many locations as possible

1. The exclusive right to use a brand name, symbol, or design
5. Any nonpaid form of communication designed to arouse public interest about a product, service, business, or event.
7. Setting a high price for a new product to emphasize its uniqueness and to recover development costs quickly
9. A reduction from the original selling price
10. Marketing activities that provide extra value and buying incentives
12. Activities and events that create goodwill for a business or other organization