Across
- 3. In-depth interview with a group of target customers who provide valuable ideas on products or services Focus ________
- 4. The name, symbol, or design used to identify a product
- 6. Data that help a business determine where its potential customers live and how far they will travel to visit the business
- 7. Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits
- 9. Description of the characteristics of the person or company that is likely to purchase a product or service Customer __________
- 10. Data that describe a group of people in terms of their age, marital status, family size, ethnicity, gender, profession, education, and income
Down
- 1. Groups of customers within a large market who share common characteristics Market ___________
- 2. Product characteristics that will satisfy customer needs
- 5. Creating an image for a product in the customer’s mind
- 8. The different products and services a business sells. Product________