Across
- 1. is the systematic gathering and analyzing of information on a specific market
- 7. are statistics that try to explain consumer behavior through what people are thinking and feeling
- 9. involves dividing the total market into smaller groups that contain similar characteristics
- 10. consist of participants who keep diaries that reflect broad trends
- 12. is the group with the most spending power
- 13. consist of facilitators who gain feedback from reactions of group members
- 15. are the vital statistics of human populations broken down by such factors as age, gender, race, education, religion, income, occupation, and geographic location
- 18. a specialized niche of the market to whom the company wishes to make its greatest appeal
Down
- 2. going beyond what is legal and doing what helps society
- 3. are computer components that work together by combining collection, classification, storage, retrieval, and dissemination of data toward a certain outcome
- 4. tests use computers to receive qualitative and quantitative information from those in the target market
- 5. ask questions about the present
- 6. is computer-generated and stimulates all the senses to create a perception of being in another interactive environment
- 8. formulated from consumer actions and purchases
- 11. are moral principles or rules of conduct that distinguish right from wrong
- 14. By evaluating psychographics along with demographic data, companies try to __________ buying patterns
- 16. refers to not harming the environment or depleting natural resources
- 17. is the process of carrying an idea through stages from initial concept to the actual product in the market
- 19. an increase in the size of the entire market