Across
- 1. Acronym for Pay Per Click
- 5. Company valued at $1 billion or more
- 6. Traditional form of marketing in which a company initiates contact with potential customers or leads
- 7. Physical place where Brick and Mortar companies sell their products
- 10. Acronym for Return on Investment
- 11. Acronym for Earnings before Interest, Tax, Depreciation, Amortization
- 13. Used to determine how much to spend to acquire a customer
- 14. Annual growth rate of an investment over a specified period of time longer than one year
Down
- 2. Rate at which customers stop doing business with a company over a given period of time
- 3. Writing off the cost of assets over time
- 4. Process of helping potential customers find your company
- 6. Revenue or income earned from activities directly related to the core activities
- 8. Known as natural search refers to unpaid search results
- 9. Acronym for Key Performance Indicator
- 12. Acronym for Business to Business
- 13. Acronym for Customer Relationship Management