Across
- 3. A standalone web page created specifically for a marketing or advertising campaign where visitors "land" after clicking a link.
- 5. The percentage of customers or subscribers who cancel or stop using a product or service over a given time period.
- 15. The total revenue generated for every dollar spent on a specific advertising campaign.
- 17. The visual model of the customer journey from first discovering a brand to making a purchase.
- 18. Making a noticeable, measurable difference or progress on a key metric.
- 19. A metric that measures how much interaction (likes, comments, shares, clicks) your content receives relative to views or followers.
- 20. The specific group of people most likely to want your product or service, defined by age, interests, or behavior.
- 21. The percentage of visitors or users who complete a desired action
- 24. Showing targeted digital ads to people who have previously visited your website or interacted with your brand
- 25. A clear statement that explains how your product solves a customer's problem, what benefits it delivers, and why they should choose you over competitors.
- 27. Software and systems used to manage all company relationships and interactions with current and potential customers.
- 28. Comparing two versions of a webpage, email, or ad against each other to see which one performs better.
- 30. Psychological phenomenon where people copy the actions of others because they assume it is the correct behavior
- 31. A basic version of a new product with just enough features to satisfy early customers and gather feedback
- 33. The combined power of a group of things working together that is greater than the sum of their individual efforts.
- 35. A business whose personnel or annual revenue falls below a certain threshold
- 38. A measure of the profit or value generated from an investment relative to its cost.
- 39. A semi-fictional, generalized representation of your ideal customer based on real data and market research.
- 41. Easily achievable goals or tasks that require minimal effort for immediate results.
- 43. The practice of improving your website so it ranks higher in organic (free) search engine results.
- 44. A prospective customer who has been vetted by marketing and sales teams as ready for a direct sales conversation.
- 45. The process of building relationships with qualified prospects at every stage of the buyer's journey.
- 46. A prompt (like a button or text link) that tells the audience to take a specific action, such as "Sign Up" or "Buy Now".
- 47. A company's defining strength, primary skill, or main area of deep expertise.
- 49. A product, service, or business model that completely changes an existing market and pushes out older competitors.
- 50. A prospect who has engaged with your marketing materials and is judged more likely to become a customer than other leads.
- 51. Promoting a website through paid advertising on search engines like Google.
Down
- 1. Aligning everyone's understanding or expectations on a project so they start from the same baseline.
- 2. The percentage of people who leave a website almost immediately after arriving without clicking anything or viewing other pages
- 4. A performance-based system where a business rewards partners (affiliates) for each visitor or customer brought by the affiliate's marketing efforts.
- 6. The specific factor or feature that makes your product or service completely different from all competitors.
- 7. The extent to which customers recognize, remember, and recall your brand or product name.
- 8. Any form of content (text, videos, images, reviews) created by brand fans or customers rather than the brand itself.
- 9. A measurable value used to track how effectively a company is achieving key business objectives.
- 10. A strategic approach focused on creating and sharing valuable, relevant content to attract and retain an audience.
- 11. Contracting a specific business task (like customer support or payroll) to a third-party service provider.
- 12. The total net profit a business expects to earn from a customer throughout their entire relationship with the company.
- 13. Business expenses that scale up or down depending on your production or sales volume
- 14. The ability of a business or system to handle a growing amount of work or sales easily and efficiently.
- 16. A specific word or phrase that users type into search engines, which marketers target to attract traffic.
- 22. The rate at which a company spends its available venture capital or cash reserves before generating positive cash flow
- 23. The percentage of people who click on a specific link or ad out of the total number of people who saw it.
- 26. Business expenses that do not change regardless of how much you sell or produce
- 29. The total average cost spent on sales and marketing to acquire a single new customer.
- 32. A metric measuring how likely customers are to recommend your company or product to a friend or colleague on a scale of -100 to 100.
- 34. Dividing a broad target market into smaller, more manageable groups of consumers with shared characteristics.
- 36. An intensive, thorough examination or analysis of a specific problem or data set.
- 37. The difference between revenue and the cost of goods sold, expressed as a percentage of total revenue.
- 40. An online advertising model where an advertiser pays a fee each time their digital ad is clicked.
- 42. A potential customer who has shown interest in your product or service.
- 48. Getting approval, support, or agreement from stakeholders or team members for a new initiative.