Across
- 3. Data collected by others, e.g., market report
- 4. Platform used for collecting market research data
- 7. Where total revenue equals total costs
- 8. Subjective data, difficult to analyze
- 9. General rise in prices
- 11. Often uses market maps for strategy
- 12. Understanding these helps meet demand
- 14. The 4Ps Product, Price, Place, Promotion
- 18. Changes impact spending and demand
- 21. Example of secondary market research
- 22. Numerical data, easier to analyze
- 23. A method of primary market research
- 24. Basis for segmenting customers, e.g., sports enthusiasts
- 25. Dividing the market into distinct groups
- 29. Income left after taxes and necessities
- 31. A disadvantage of internet-based research
- 32. Gained through factors like high quality
- 33. Plan to reach and attract customers
Down
- 1. Process of gathering and analyzing data about customers
- 2. A source of secondary data
- 5. Key to meeting customer needs
- 6. Tool for identifying gaps in the market
- 10. Ensured by meeting customer needs effectively
- 11. A questionnaire used for gathering data
- 13. Data collected firsthand, e.g., questionnaires
- 15. Total income from sales
- 16. Small group discussions used in market research
- 17. Can provide a competitive advantage
- 19. Where a product is placed in the market
- 20. Expenses incurred by a business
- 26. A disadvantage is information overload
- 27. A service, such as those offered by Sports Tours LTD
- 28. A subgroup of consumers with shared characteristics
- 29. Used to identify a market segment
- 30. Non-tangible product, e.g., provided by Sports Tours LTD