Across
- 7. Influence from family, friends or media
- 9. Past experience that shapes decision
- 10. Comparing different products
Down
- 1. Emotion that drives behavior
- 2. Stage to reflect after buying
- 3. Beliefs, customs, and traditions
- 4. Stage to collect data before buying
- 5. Impact from job or lifestyle
- 6. First stage in consumer decision process
- 8. Final decision to buy