Across
- 2. Acronym for individual difference variable that assesses the extent to which consumers are concerned about how other people react to their behavior
- 6. Acronym for family's set of beliefs regarding the ways in which household decisions are reached
- 11. Consumers connecting with one another based on common interests, associations, or goals
- 12. Group to which a consumer belongs, with less frequent contact and weaker influence than that found in a primary group
- 15. Marketing efforts that focus on generating excitement among consumers and that are spread from consumer to consumer
- 17. Result of group influence in which an individual yields to the attitudes and behaviors of others
- 18. The process through which young consumers develop attitudes and learn skills that help them function in the marketplace
- 19. Consumer who spreads information about all types of products and services that are available in the marketplace
- 23. Marketing of a product using unconventional means
- 26. Online or app-based game played on a social media platform
- 27. The ability of a person or group to enforce the obedience of others
- 28. Ways in which group members influence attitudes, behaviors, and opinions of others within the group
- 30. Self-conceptualization of the extent to which a consumer perceives himself or herself as being an integral part of a group
- 31. Type of buying where consumers receive a coupon, or deal, by joining a special social networking website
- 32. Consumer buying behavior that takes place on social networking sites
Down
- 1. Group that has no membership or application requirements and that may have no code of conduct
- 3. Ability of an individual or a group to alter the actions of others
- 4. Extent to which group members feel pressure to behave in accordance with group expectations
- 5. Group in which a consumer formally becomes a member
- 7. Young adults between the ages of 18 and 34 who move back home with their parents after they graduate from college
- 8. Guerrilla marketing tactic in which consumers do not realize they are being targeted for a marketing message
- 9. Marketing method that uses online technologies to facilitate WOM by having consumers spread messages through their online conversations
- 10. Acronym for information about products, services, and experiences that is transmitted from consumer to consumer
- 12. Consumer who is hired by another to provide input into a purchase decision
- 13. A group with which a person does not identify
- 14. Consumer who has a great deal of influence on the behavior of others relating to product adoption and purchase
- 16. Ways in which a consumer conforms to group expectations in order to receive a reward or avoid punishment
- 20. Mobile application software that runs on devices like smartphones, tablets, and other computer-based tools
- 21. Media through which communication occurs
- 22. Acronym for segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services
- 24. Group of consumers who develop relationships based on shared interest or product usage
- 25. Consumers who must take care of both their own children and their aging parents
- 29. Individuals who have significant relevance for a consumer and who have an impact on the consumer's evaluations, aspirations, and behavior
- 33. A group that a person identifies with as a member