Across
- 3. information collected through the original or first-hand research
- 4. protects inventions
- 7. offers the same thing you offer
- 8. prices that targeting customers looking to asve as much money as possible
- 9. anything that could increase sales and grow a company
- 10. seeting hgh prices when a product is introduced and then gradually lowing the prices
- 14. setting prices low until after a reliable customer base is established, then raising prices
- 15. provides companys with their customers location
- 16. allows companies to anticipate their customers needs and behaviors
- 17. information collected in the past by someone else
- 18. statement that explains to customers why they should do business with a company
- 19. high quality products markteted to high income indivuduals
Down
- 1. protects creative works
- 2. anthing that poses a risk to a company success and growth
- 3. information about customer's values, personality traits, motivations, and how they view the world
- 5. information about customers age, gender, ethnicity, income
- 6. business whose services are different from yours but satisfy the same need
- 11. things a company does well
- 12. areas in which a company is lacking
- 13. pair several products together and selling them for less money than each would be indivudally