Across
- 3. a kind of ad language use for promotion
- 6. media that reach a broad audience
- 7. refers to goods, services and ideas
- 9. plural of medium
Down
- 1. Lasker is driven by a reason "___"
- 2. A paid form of __ communication.
- 4. logic and planning behind the advertisement
- 5. People who buy products
- 8. concept that refers to the ads central idea.
- 10. messages from a variety of sources