Across
- 2. A semi-fictional representation of an ideal customer based on market research and real data about existing customers, used to guide marketing strategies.
- 3. The practice of managing the spread of information between an organization and the public to build a positive image.
- 5. The study of how individuals make decisions to spend their available resources on consumption-related items.
- 8. The process of gathering, analyzing, and interpreting information about a market, including information about the target market and consumers.
- 11. A measurable value that demonstrates how effectively a company is achieving key business objectives.
- 13. Short-term incentives to encourage the purchase or sale of a product or service, such as discounts or coupons.
- 14. A paid form of communication that promotes products or services to potential customers.
- 15. A specific group of consumers at which a company aims its products and services.
- 16. The assessment of the strengths and weaknesses of current and potential competitors within a market.
Down
- 1. The tendency of consumers to continue buying the same brand or product over time.
- 3. The strategy of establishing a brand or product in a specific place in the minds of consumers relative to competitors.
- 4. A performance measure used to evaluate the efficiency of an investment, calculated by dividing the net profit by the cost of the investment.
- 6. The process of promoting, selling, and distributing a product or service to consumers.
- 7. A statement that outlines why a consumer should choose a product or service, highlighting its unique benefits.
- 9. The use of the internet and online-based technologies to promote products and services.
- 10. The process of dividing a broad consumer or business market into sub-groups based on shared characteristics.
- 12. The practice of creating a name, symbol, or design that identifies and differentiates a product from other products.