Across
- 2. A marketer wants to increase its "_____ of customer." It can do this by offering a greater variety to customers, or by creating programs to cross-sell and up-sell to market more products and service to existing customers
- 4. Those customers that are disappointed with the services would switch to other competitors.
- 5. Kao Corp., a deodorant manufacturer, invited teenage girls to make an ad that would encourage other girls to buy the product. This program is an example of customer _______
- 7. A comprehensive plan that uses multiple similar marketing programs that deliver superior values.
- 8. a customer relationship group that has low profitability but this group of customers often visit the similar store.
Down
- 1. total combined customer lifetime values of all of the company’s customers is customer _________
- 2. ___________ marketing concept would emphasize on society,consumers,and company.
- 3. When backed by buying power, wants become _______
- 5. As part of the rapid ________ of today's economy, companies are selling more domestically produced goods in international markets and purchasing more supplies abroad.
- 6. A market ________ is some combination of products, services, information, or experiences provided to consumers to satisfy a need or want.