Across
- 5. the general conditions in which people live, quality of life
- 8. Promotional medium that comes to consumers in the form of letters, catalogs, postcards, faxes, and folders
- 11. The particular assortment of goods and services that a business offers in order to meet its market's needs and it's company's goals
- 12. A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities
- 18. the particular group of customers a business seeks to attract
- 19. The quantity of a good or service that buyers are ready to buy at a given price at a particular time
- 20. Any paid form of nonpersonal presentation of ideas, goods, or services
- 21. A marketing function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services
- 22. The way something is viewed
- 25. A group of activities that is similar in purpose
- 27. promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
- 28. Interrelated activities that must work together to get goods and services from producers to consumers
- 29. any nonpersonal presentation of ideas, goods, services, images, or ideas to achieve a desired outcome
- 30. See News conference
- 31. A meeting to which a business group invites members of the media in order to make an announcement; used to announce major developments
Down
- 1. a marketing function that involves determining client wants and needs and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunites
- 2. Money left after cost of goods expense is subtracted from total income
- 3. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
- 4. The arrangement by which businesses or individuals can purchase now and pay later
- 6. Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
- 7. Monetary reward a business owner receives for taking the risk involved in investing in a business
- 9. Assets of a business
- 10. A marketing function that involves gathering, accessing, synthesizing, evaluating, disseminating information to aid in business decisions
- 13. Promotional message found in directories of a general nature such as the Yellow Pages or in specialized listings of companies in an industry
- 14. display
- 15. The rivalry between two or more businesses to attract scarce customers dollars
- 16. The goals a firm seeks to reach with its marketing plan
- 17. A factual announcement sent to the media to be used as a news item
- 23. The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
- 24. All the stock that a business has on hand
- 26. A marketing function that involves the determining and adjusting of prices to maximize return and meet customers' perceptions of value
- 30. a marketing function needed to communicate info about goods, services, images, and/or ideas to achieve a desired outcome