Across
- 3. Building connections with journalists and media for Public Relations (PR).
- 5. A master plan or blueprint designed to achieve specific marketing goals.
- 7. The art of writing persuasive text for ads, websites, and promotional material.
- 10. An organised, focused marketing effort aimed at a specific objective.
- 11. Engaging moving-picture format used for storytelling and marketing online.
Down
- 1. Crafting creative visuals for web, print, or exhibition materials.
- 2. A company's main digital homepage and online platform.
- 4. Building a unique identity, logo, and voice for a business.
- 6. Media platforms like Instagram or LinkedIn used to engage audiences.
- 8. Process of optimising content to rank higher on search engines (abbr.)
- 9. Paid search advertising model where you pay for each click on an ad (abbr.)
- 12. Direct digital marketing messages delivered straight to user inboxes.