Across
- 4. Fleeting; going away quickly
- 7. Players of sports who have rules and are controlled by groups or sanctioning bodies
- 9. Not able to be touched or held
- 12. The way something is viewed
- 14. Businesses or organizations that pay to associate their names or products with a sporting event
- 16. Athletes who are paid to play a sport, which is often their occupation
- 17. Souvenirs, mementos, things collected to remember something
- 18. Participants who are not paid to play a sport
- 19. Tangible, manufactured products that are sold and used within the sport industry
- 20. Objects collected by someone who has an interest in the sport, activity, etc.
Down
- 1. Players of sports that are not controlled by organizations or groups; do not follow rules
- 2. An intangible, perishable experience; the athletes; the facility
- 3. Groups or organizations that regulate sports and sports participants
- 5. The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
- 6. A distinctive symbol, design, or group of letters
- 8. Observers, or fans, of a sporting event
- 10. Able to be touched or held
- 11. Goods that carry the name or logo of a sport organization that the organization has authorized a manufacturer to make and distribute for sale
- 13. The sport product that involves doing something to better yourself in a sport
- 15. The message channels used to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, Internet, etc.)