Across
- 1. How much the customer needs to spend to get a free reward
- 6. A reward that lasts a long time
- 11. Customers spend more per trip
- 12. Our platform to design, measure and optimise performance in real time
- 15. A reward this is functional
- 18. Percentage of retailers turnover for redeemed rewards
- 19. Captures customers awareness and inspires them to participate
Down
- 2. Customers shop more often
- 3. What motivates customers to change their behaviour
- 4. What creates the urgency for customers to change their behaviour
- 5. A mechanic that is about collect and redeem
- 7. A reward that is appealing to a broad group of customers
- 8. A key criteria to drive customer spend stretch
- 9. Something every Founder is responsible for
- 10. More customers shopping
- 13. What customers receive in return for their spend stretch
- 14. Design the right customer offer to maximise impact and minimise risk
- 16. Our biggest risk
- 17. A mechanic that is about spend and get