Across
- 1. This technique links a person or idea to a negative symbol
- 7. Media messages often show people testifying about the value or quality of a product, or endorsing an idea
- 8. Instead of predicting a positive future, it warns against a negative outcome
- 12. This technique is similar to the Bandwagon technique. It works on the assumption that if most people believe something, it must be true
- 14. Extremely powerful and very common in political speech, it blames a problem on one person, group, race, religion, etc.
- 16. This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience
- 18. somebody or something that provides a good visual image on the television screen
- 20. This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a "free gift"
- 23. These are questions designed to get us to agree with the speaker. They are set up so that the "correct" answer is obvious
- 26. a local television station that has a contract with one of the major networks, such as CBS, NBC, or ABC
- 27. It uses something disliked or feared by the intended audience to promote a "solution"
- 28. This technique diverts our attention from a problem or issue by raising a separate issue, usually one where the persuader has a better chance of convincing us
- 29. We are greatly influenced by what other people think and do
- 31. Scientists, doctors, professors and other professionals often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold
- 33. Works because we like to be praised and we tend to believe people we like
- 34. a slang expression for a television news anchorperson
- 36. the efforts by television outlets to reach a specific demographic or psychographic group
- 39. Unproven, exaggerated or outrageous claims are commonly preceded by "weasel words"
- 40. video recorded for earlier newscasts about the same or similar subject
Down
- 2. Persuaders sometimes draw huge conclusions on the basis of a few small facts
- 3. Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point
- 4. Many ads show lots of people using the product, implying that "everyone is doing it"
- 5. coordinated interaction between two or more organizations, designed to create a combined effect that is greater than the results those organizations could have each had on its own
- 6. Persuaders can be effective simply by appearing firm, bold, strong, and confident
- 9. This technique builds up an illogical or deliberately damaged idea and presents it as something that the one's opponent supports or represents
- 10. Many advertisers invoke a time when life was simpler and quality was supposedly better
- 11. Uses good-looking models or celebrities, to attract our attention
- 13. Sometimes a media message is persuasive not because of what it says, but because of when it's delivered
- 15. a large business corporation that owns a variety of different types of companies
- 16. revenue the money that television broadcasters make from selling advertising time during their programs
- 17. Words or images that bring to mind some larger concept, usually one with strong emotional content
- 19. Persuaders use these words in the hope that we will approve and accept their statements without examining the evidence
- 21. Compares one situation with another
- 22. statistics about people grouped by their interests, attitudes, values, and habits
- 24. Tries to pacify audiences in order to make an unpleasant reality more palatable. Bland or abstract terms are used instead of clearer, more graphic words
- 25. the way in which two or more people resolve their disputes
- 30. Deliberately provides a false context to give a misleading impression
- 32. This technique is used to escape responsibility for something that is unpopular or controversial
- 35. This technique uses sentimental images to stimulate feelings of pleasure, comfort, and delight
- 37. Telling a complete falsehood with such confidence and charisma that people believe it
- 38. An individual interpretation of a media message