Across
- 4. Intangible activities that are performed by other people for money.
- 5. Offering a good/service a customer wants.
- 6. Doing something to the best of the company's ability.
- 10. An item typically consumed in a short period of time.
Down
- 1. Involves creating and marketing products that not only benefit customers, but also society as a whole.
- 2. Doing something the customers way.
- 3. Communicating with customers through advertising, personal selling, and publicity.
- 5. Putting products/services where they need to be.
- 7. Doing business activities with company goals in mind.
- 8. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.
- 9. Determining how much to charge for a product.
- 11. A tangible item that lasts a long time.