Across
- 2. market services, which are intangible
- 4. dividing customers into groups based on their response to a product
- 7. communicating with the customers
- 9. offering the products the customers want.
- 10. focuses on all marketing functions, including channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling
- 12. specific actions used to carry out strategies
- 13. someone from whom a business buys goods or services
- 16. putting products where they need to be
- 18. where the customer is in his or her life
- 22. gathering, accessing, synthesizing, evaluating, and disseminating information
- 23. identifying, selecting, monitoring, and evaluating sales channels, also known as channel distribution
- 24. keep customers coming back by helping them with problems they are having with products
Down
- 1. determining and adjusting prices to maximize return and meet customers' perceptions of value
- 3. the division of a market on the basis of its social and physical characteristics
- 5. plan of action for achieving your goals and objectives
- 6. monitoring and developing one or more existing products or brands
- 8. obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities
- 11. approximates of data
- 14. determining how much to charge for the products
- 15. forecasts that people make about the future
- 17. the combination of the elements, product, price, place, and promotion
- 19. dividing a market by where customers are living
- 20. an objective you plan to fulfill
- 21. data that can be verified