Across
- 2. two parallel folds resulting in three panels on each side of the paper; also known as a brochure fold
- 6. a type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened
- 9. a named group of character and paragraph format that can be applied to text
- 11. the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
- 15. the physical or visual size of a publication or an object in the publication.
- 19. the use of the same visual effects a number of times in the same project; the consistent repetition of graphic elements works to create visual unity
- 20. use of elements so they counter each other; creates a product that is in harmony
- 23. one of two or more horizontal sections of typed lines lying above or below each other on a page and separated by a rule or a blank space
- 27. a standard American paper size that is 11 x 17 inches; sometimes referred to as ledger paper
- 29. the optical center is slightly to the right of and above the actual center of a page
- 30. color – color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors
- 32. a specific group of people for which you design your documents; can be categorized by age, gender, income
- 35. the amount of time given to complete a document or project
- 36. a type of binding that staples down the middle of folded pages; frequently used to assemble booklets
- 38. a package of 500 sheets of paper
- 39. the surface quality of a shape; i.e., rough, smooth, soft, hard, glossy, etc.: texture can be physical (tactile) or visual
- 40. the joing of pages with either wire, glue or other means
Down
- 1. dividing the page in half; often called a booklet fold
- 3. areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space
- 4. the visual path created by the arrangements of elements.
- 5. a heavy weight paper; typically used for business cards, greeting cards, post cards, etc.
- 7. to bind pages together with glue to create a book
- 8. a listing of the major entries in a publication
- 10. folding the sides in toward the middle of a page
- 12. type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
- 13. rough draft of the finished publication that shows the major elements of the publication
- 14. a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig-zag
- 16. a standard American paper size that is 8.5 x 14 inches
- 17. – the placement of text or graphics on a line (right, left, center, or justified)
- 18. a type of paper that is low quality and inexpensive
- 20. standard type of paper used in copiers and printers
- 21. the differences in values, colors, textures, shapes, and other elements within a presentation
- 22. maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
- 24. the arrangement of all key parts of a publication without including specific content.
- 25. – a color that becomes white when all colors have been added; RGB is an example
- 26. the visually dominant elements in a presentation; the center of interest
- 28. as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page
- 31. the measure of lightness and darkness in color
- 33. the visual path that draws the eye from top left to top right down to bottom left and then to bottom right
- 34. a standard American paper size that is 8.5 x 11 inches
- 36. a design element that includes geometric, natural, or abstract shapes.
- 37. space is the distance or area between or around things; space separates or unifies, highlights, and gives the eye a visual rest.