Across
- 2. the collection of methods an organization uses to help it move from its current situation to its end goal,
- 4. is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product.
- 5. a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service
- 6. combination of marketing methods
- 9. notice or attention given to someone or something by the media.
Down
- 1. a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention.
- 3. process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time
- 7. activity or profession of producing advertisements for commercial products or services
- 8. stages that an individual goes through during the process of purchasing a product