Across
- 3. a strategy where a business ignores market segments and promotes a single product or message to the entire available audience
- 4. How you choose your market. where, how, and who a business will be most profitable.
- 5. a strategic planning and evaluation technique that helps an organization or individual assess their competitive position
- 6. Particular or even smaller group of customers.
Down
- 1. Using Multiple Categories to determine segmentation
- 2. the strategic process of shaping how target customers perceive a brand, product, or service relative to competing alternatives