Across
- 3. the ability to retrieve the brand from memory
- 4. informs companies about how much a customer is worth to them
- 6. Number of visitors from search engine results pages
- 9. measures the ability to deliver goods and services at low cost
- 10. the process of creating and running a campaign through several stages
Down
- 1. the percentage of customers who remain loyal over time
- 2. customer revenue minus customer costs
- 3. the ability to confirm a prior exposure to a brand
- 5. the ease with which a brand comes to mind
- 7. quantifiable measures used to track the status of a marketing process
- 8. percentage of people who leave website after viewing only one page