Across
- 7. used to identify purchasing behavioral patterns of customers.
- 9. Businesses study the unique needs and wants of people in geographic areas to create and market products to meet consumer demands. It helps entrepreneurs divide a target market based on customer location.
- 11. The goal of this is to discover where, how, and with whom a business will be most profitable when selling.
Down
- 1. Housing, age, education, ethnicity, gender, occupation, marital status, and other characteristics are used in this, the division of a market using statistical data.
- 2. a report portraying details about a typical customer. It captures geographic, demographic, psychographic, and behavioral characteristics.
- 3. or the lifestyle analysis of customer values, attitudes, and preferences, assists marketers in predictingpsychological influences and purchasing priorities.
- 4. is the percentage of the market for a product or service that a company suppliesmarketing the process or technique of promoting, selling, and distributing a product or service. The function of this in an entrepreneurial venture is an important one—it defines customers’ wants and needs and delivers goods and services to fulfill those needs.
- 5. used to narrow a market into small, specific groups. The process of this divides a market into categories based on common characteristics.
- 6. is a business tool that evaluates a company’s strengths, weaknesses, opportunities, and threats.
- 8. the specific group of people they will sell to. They can be grouped by age, behavior, geographic location, or other factors.
- 10. process or technique of promoting, selling, and distributing a productor service. The function of marketing in an entrepreneurial venture is an importantone — it defines customers’ wants and needs and delivers goods and services to fulfillthose needs.