Across
- 4. Activity of promoting and selling products or services
- 5. The four P's (Product, Price, Place, Promotion)
- 6. A specific group of consumers a company aims to reach
- 7. A market for a particular product or service
- 9. A market where products appeal to a broad group of customers
- 10. A philosophy centered on product quality and innovation.
Down
- 1. Dividing a market into distinct groups with common needs
- 2. Establishing a product's identity relative to competitors
- 3. The rate at which a market's size is increasing
- 5. A approach focusing on meeting customer need
- 8. portion of sales in the total market
- 11. A feature that makes a product distinct and attractive to customers