Across
- 2. the function that involves developing, maintaining, and improving products and services
- 5. where people live
- 7. negative internal factors within a business
- 10. a group of people identified as those most likely to buy a product or service
- 11. type of utility that is created when goods and services are available when consumers need them
- 14. analysis of all strengths, weaknesses, opportunities, and threats that affects a business
- 17. the largest generation; redefined tradition and family values; wealthy and privileged; like ads that are interesting, relevant, and timely
- 19. the process of identifying groups within a larger market with similar wants and needs
- 20. type of utility that is created when raw goods are made into a finished product
- 22. type of market where goods and services are sold to every day people
- 27. negative external factors that affect a business
- 29. the function that involves determining what price a product or service should be sold for
- 31. the function that involves determining how products will get into the hands of consumers
- 32. things affecting a business from within the business itself
- 33. type of market where goods and services are sold to other businesses
- 34. the function that involves personalized communication to the customer to assist them throughout the buying process
- 35. tangible items of value
- 36. how value is created for the customer
Down
- 1. the four basic marketing strategies; the four Ps
- 3. the function that involves managing information about marketing research, customers, trends, and competitors
- 4. type of utility that is created when a business communicates with the customer through marketing, packaging, instructions, etc.
- 6. the youngest generation; innovative and goal oriented; social media users since a young age; values feeling connected to companies through marketing
- 8. social and psychological characteristics
- 9. born in the 80s and 90s; diverse; values opinions of peers; are multitaskers that need to have their attention kept
- 12. things affecting a business from outside the business in the world
- 13. takes place when something is sold in a marketplace
- 14. positive internal factors within a business
- 15. one of the smallest generations; lived through Watergate and mass layoffs; value honesty and authenticity in ads
- 16. businesses need to satisfy the wants and needs of consumers
- 18. the function that involves the development and targeting of marketing strategies
- 21. positive external factors that affect a business
- 23. using the same marketing strategy for all people
- 24. the function that involves informing, persuading, or reminding consumers about your product or service
- 25. type of utility that is created when an exchange takes place
- 26. statistics that describe personal characteristics of a population
- 28. oldest generation; lived through the great depression; value tradition; like print and television ads
- 30. type of utility that is created when goods and services are available where customers need them
- 34. intangible items of value