Across
- 2. The return on _____________ (ROI) is the amount earned as a result of the investment and is usually expressed as a percentage.
- 5. _______________ pricing is selling at a high price in order to create a feeling of superior quality and social status.
- 6. Pricing that is determined by how much customers are willing to pay for a product or service is called demand-based _________.
- 9. Creating an image for a product in the customer's mind in order to get a desired customer response.
- 12. Pricing that is determined by considering what competitors charge for the same product or service is called _______________ pricing.
- 14. A _______ mix is the different products and services that business sells.
- 19. _________ discounts are used for selling seasonal merchandise out of season.
- 20. ________ discounts are offered to customers to encourage early payment of invoices.
- 24. All of the processes-planning, pricing, promoting, distributing, and selling-utilized by a company to place its products in the hands of potential customers.
- 26. The market ________ is the business's percentage of the total sales generated by all companies in the same market.
- 27. __________ pricing is an introductory pricing strategy that uses a low introductory price with the goal of building a strong customer base.
- 28. A pricing method that combines services under one charge, rather than making the customer pay for each individual part of the service.
- 29. The process of selling your idea to a company for the development and launch of a new product.
Down
- 1. The marketing ______ is a blending of the product, price, distribution (placement) and promotion used to reach a target market.
- 3. A pricing method that sets the price to charge for services by the amount of time it takes to complete the service.
- 4. _____________ pricing is based on the belief that certain prices have an impact on how customers perceive a product.
- 7. The marketing __________ uses the needs of customers as the primary focus during the planning, producing, distribution, and promotion.
- 8. ___________ pricing offers customers a reduced price to encourage them to buy the product.
- 10. _______ discounts are reductions on the list prices granted by a manufacturer or wholesaler to buyers in the same trade (industry).
- 11. _________ pricing involves pricing items in multiples, such as 10 for $10.
- 13. The name, symbol, or design used to identify a product.
- 15. A marketing ______ defines the market, identifies customers and competitors, outlines a strategy for attracting and keeping customers, and recognizes and anticipates change.
- 16. __________ pricing is offering lower prices for a limited time to increase sales.
- 17. ___________ pricing suggests that buyers are more sensitive to certain ending numbers.
- 18. _______ discounts are reductions in price based on the purchase of a large quantity.
- 19. Price _________ is an introductory pricing strategy used when a product is new and unique, that starts with a high price to recover the costs involved in developing the product.
- 21. The marketing ____________ is a plan that identifies how marketing goals will be achieved.
- 22. ____________ pricing is determined by using the wholesale cost of an item as the basis for the price charged.
- 23. Product characteristics that will satisfy customer needs.
- 25. Price __________ involves offering different levels of prices for a specific category of product based on features and quality.