Across
- 2. A salesperson's most accessible resource person for product information is usually a
- 7. To be effective in developing relationships with customers, the service that salespeople provide must meet customers' ___________.
- 10. A company starts marketing its workout clothes as everyday wear. This is an example of __________ innovation.
- 13. A disadvantage of word of mouth marketing includes limited ________.
- 15. Health insurance is an example of an ________ item.
- 18. Marketers use data to determine that they want to create messages that appeal to a younger target market. This is part of a _______ strategy.
- 19. Type of segmentation that divides a market based on common characteristics
- 20. What element of the promotional mix is most appropriate to use for a complex or technical product that is difficult to explain?
Down
- 1. Type of marketing based on the idea that consumers trust each other more than brands
- 3. Walter's Waterland Amusement Park mailed discount coupons to all the people who moved into the area during the past year. The company has targeted a market based on:
- 4. Your product development team has created a new strong but inexpensive fabric. Which promotional tool would provide the least expensive way to promote this new fabric?
- 5. What does a business develop during the marketing planning process?
- 6. For a salesperson to be successful, they should know the unique _______ of the product they are selling.
- 8. Mailing a brochure to a customer's home is an example of what type of direct marketing? Also includes catalogs.
- 9. A business informing customers about the new, free services being offered is an example of __________ promotion.
- 10. A buy one get one free deal is an example of a ______ promotion strategy.
- 11. When a customer buying an appliance, piece of electronics, or vehicle asks questions about repairs, the salesperson should explain features and benefits relating to its
- 12. When salespeople correctly identify customer needs, the business should experience less ______ of products.
- 14. What type of promotion was used by companies that promoted the "Just Say No" campaign to discourage students from using drugs?
- 16. Rather than charging advertisers a fee based on how often or how long their advertisements appear, some websites charge advertisers only when a customer selects an ad and is connected to an advertiser's website. This arrangement is referred to as __________ advertising.
- 17. One of the purposes of the situational analysis component of a marketing plan is to determine a business's strengths and ___________.
- 21. One way promotional activities directly benefit businesses is increased _________.