Across
- 2. Manage three 'Ps'
- 4. Route to Active Consumer
- 6. What is the Customer Really Buying
- 9. Term, Design,Symbol to Distinguish
- 12. Recoup Investment
- 14. Manage this with Customer
- 16. Preserve this type of Value
- 17. Consumers with Similar Characteristics
- 18. Environment That Affects Purchasing Power
- 19. Maslow's Level 2
Down
- 1. On Which Segment Will I Focus
- 2. Business Self Analysis
- 3. Data used before
- 5. Features Over and Above
- 7. Environment with Suppliers and Competitors
- 8. Hold Place in Consumer's Mind
- 10. What could go wrong?
- 11. Perceived Benefits / Price
- 13. 2nd Piece in the Life Cycle
- 15. Study of Human Populations
- 17. Marketing is _ Customer Needs