Across
- 3. levels, how well a product performs its core functions
- 4. goods, don't include any service
- 7. plan, defines marketing objectives
- 9. Marketing, Examples include Olympics and Super Bowl
- 11. products identity
Down
- 1. importance and worth or usefulness of product
- 2. purchasing the right to use a company name or symbol
- 5. the power to influence consumers
- 6. Mix, Product; Pricing; Place; Promotion
- 8. market, group most likely to buy a particular product
- 10. anything offered to satisfy consumer needs & wants