Across
- 1. business consistently going above and beyond expected performance to ensure customers are satisfied with their experience.
- 3. is software that is able to mimic the behaviour of humans.
- 4. are marketing initiatives that enable customers to gain benefits for frequently purchasing from a business.
- 6. the goals a business intends to achieve.
- 9. the primary external factors impacting a business which it has some control over.
- 16. factors within a business that a business has control over.
- 22. the procedure set in place throughout the entire customer purchasing experience at a business.
- 23. is a business proactively communicating intended messages to various publics.
- 24. social, legal, technological, and economic conditions that a business operates in and has no control over.
- 25. the unique set of values a business seeks to portray to its customers.
- 28. the way a business creates, builds, and maintains customer relationships.
- 29. the process of sending personalised electronic messages to existing customers to promote a business’s goods and services.
- 30. the amount that a customer pays for a good or service.
- 31. the process of collecting information relating to customer needs and preferences.
- 32. the individuals that influence a customer’s perception of a business and its products.
- 33. is communicating an intended message to the public to create and sustain a positive business reputation.
- 34. an advertising strategy that involves highlighting the environmental benefits of a good or service.
- 35. the marketing communications used by a business to inform, promote, and remind its target market about its product.
- 36. a business reactively communicating to various publics in response to an issue that can negatively affect its reputation
- 37. specific group of consumers that a business aims its marketing efforts towards.
- 38. are developed patterns in consumer behaviours, attitudes, and values.
Down
- 2. the ethical conduct of a business beyond legal obligations, and the consideration of social, economic, and environmental impacts when making business decisions.
- 5. the group of consumers who continuously purchase goods and services from a business.
- 7. the online platforms that can be used to connect with others and share content.
- 8. A series of stages that a product will pass through from the moment it is introduced to the market until it becomes obsolete or replaced.
- 10. the environment in which the business and customer interact.
- 11. the actions of those who purchase goods and services for consumption.
- 12. the process of implementing strategies to price, promote, and distribute products to current and potential customers.
- 13. the practice of collecting, organising, using, and storing data securely so businesses can use this information to make effective decisions.
- 14. process used by businesses to ensure their website ranks higher in search results when customers search for goods or services related to the business online.
- 15. the process of examining information that has been collected by businesses in order to draw conclusions and make effective decisions.
- 17. the shared values and beliefs of a business and its employees.
- 18. A good or service that is offered to consumers to satisfy a need or want.
- 19. the administration and protection of sensitive, personal information that customers provide during their interactions and transactions with a business.
- 20. are the invention and innovation of tools that solve problems and enhance processes.
- 21. an element of the marketing mix relating to how a business distributes its product to customers.
- 26. an indication of the total number of potential customers who could purchase a product from a business in a particular market.
- 27. The process of dividing a market into different groups of consumers that share similar characteristics.