Across
- 5. Dividing a broad target market into subsets of consumers with common needs.
- 6. Campaign A series of emails sent to promote a service, product, or event to a targeted audience.
- 12. The systematic analysis of data to gain marketing insights and track success.
- 13. The ability of a business or system to handle increased demand effectively.
- 14. The process of creating a unique identity and image for a business in consumers' minds.
Down
- 1. Calendar A planning tool used to schedule and organize marketing efforts over time.
- 2. The complete process of preparing and delivering a customer’s order.
- 3. Shows In-person events where businesses exhibit their products to potential buyers.
- 4. The act of improving marketing and operational strategies for better performance.
- 5. Using narratives and customer examples to create emotional brand connections.
- 7. The detailed coordination of complex operations involving people, facilities, or supplies.
- 8. How a brand is perceived relative to competitors in the minds of consumers.
- 9. Outreach Initiating contact with potential customers who have not previously interacted with your business.
- 10. The consistent communication of your brand’s value and tone across all platforms.
- 11. Magnet A valuable resource offered in exchange for a prospect’s contact information.