Across
- 4. Creating a unique image in customers' minds
- 7. Strategy focused on serving a specific market segment
- 10. Measure of a stock's sensitivity to overall market movements
- 11. Percentage of industry sales controlled by a company
- 12. Process of dividing a market into distinct customer groups
- 14. Customer loyalty metric abbreviated as Net Promoter Score
- 15. Measure of profitability relative to shareholders' equity
Down
- 1. Minimum return required by investors for providing capital
- 2. Process of determining the worth of an asset or company
- 3. Promotion through influential personalities on social media
- 5. Rate used to discount future cash flows to present value
- 6. Financial statement showing assets, liabilities and equity
- 8. Total experience a customer has with a company across touchpoints
- 9. Value added by a brand beyond product features
- 13. The 4 Ps collectively form the marketing ______