Across
- 2. those environmental factors that have a direct impact on its business operations and success.
- 3. it is a cluster of goods and services which are though different but closely interrelated to each other and is perceived by a consumer to be of similar nature.
- 7. study of population and its characterstics
- 8. a kind of marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests.
- 9. strength weaknesses oppportunity and threat
- 10. business units having low relative market share and located in a high growth industry
- 13. demand derived from the demand already present and is a feature of business buying.
- 14. Savings , debt and credit availability are examples of which kind of environmental factor.
- 15. an aspirational description of what an organization would like to achieve or accomplish in the long-term future.
Down
- 1. it is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
- 2. www.shoppersstop.com is an example of
- 4. a group of 8-12 people collected on a specific basis at a common area in order to take their views of the product/service.
- 5. i want to eat a chicken burger from burger king"- this is an example of ?
- 6. this concept of marketing gives emphasis to produce quality goods and emphasizes on research and development .
- 11. one word for micro environmental factors
- 12. this growth strategy acquires business related to the existing line of business