Across
- 1. The amount someone charges for a good
- 4. _____ Groups are designed to capture a small sample of people's opinion of a product or service
- 6. Online search engine
- 8. Nike Logo
- 9. Three Stripes
- 10. Advertising message on television or radio
- 11. Golden Arches
- 13. Widely considered best basketball player of all time
- 14. Visual representation of a brand.
- 17. Term to describe advantages a firm may have over its competitors
- 18. Golfer with animal name
- 20. Five Ringed Sports Event
- 22. Brand _____ is the perception of a product or brand by the consumer
- 23. Red Bullseye
- 24. Top online Social Media firm
- 25. Big Hair Businessman
- 26. Non-paid-for communication of information about the company
- 27. Brand ________ is how a firm wants the consumer to perceive its brand
- 28. Most valuable baseball franchise
- 29. Dominant Coffee Chain
Down
- 1. Coupons, contests, and sweepstakes
- 2. Name or term or any other feature that identifies firm's good or service as distinct
- 3. Head of company or firm
- 5. Catchphrase
- 7. Focus Groups an interviews are this type of research
- 12. Fruit Computers
- 15. Type of research that looks for measurement of incidence of consumer trends for a given population
- 16. Just Do It
- 17. Classification of target audience
- 19. Information Highway
- 21. A way to get your company seen on the Internet. (abbreviated)
- 29. ____ Wars, iconic outer space franchise films