Marketing: Chapter 1-5

4. Market, The group that is identified for specific marketing programs
5. Type of value that focuses on the tangible aspects of life, physical health and well-being
11. Public advertisement and support from a person or organization in support of a product’s
13. Type of value that desires belonging and involvement with those in our lives
15. External factor that you have no control over, which could negatively impact your success
16. Type of value that focuses on personal identity (how we see ourselves)
19. Age, gender, race, ethnicity, income, education, occupation, family, size, religion, social class
20. Represent a specific product line or individual marketing campaign
21. Communication that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or get a response

1. Short, permanent company motto
2. All activities necessary to effectively get the product to the right customer when the customer wants it
3. Partnership, Collaboration between two businesses with a related goal
6. Approach where a company develops one marketing strategy for a single market segment
7. Negative internal attributes about your company
8. Personality characteristics, motives, lifestyles
9. Marketing, One advertisement campaign for all target markets
10. Symbol that represents a product or company
12. quality, benefits, and/or brand
14. Provides intangible benefits to customers
17. (Component of PEST) Analyzing Government involvement in business operations
18. A complex mix of tangible and intangible attributes that provide satisfaction and benefits