Across
- 1. the actual amount customers pay and the methods of increasing the value of the product to the customers
- 3. a location where people bring products to be conveniently exchanged
- 4. blending of the four marketing elements (product, (placement) distribution, price, and promotion) by the business
- 5. an approach to customer service that gives employees the authority to solve many customer problems
- 7. not relying on others for the things you need to survive
- 10. using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service
- 13. the ongoing activities designed to support the primary function of a business and keep it operating efficiently
- 15. using one website to drive traffic to another—is a form of online marketing
- 18. involves developing, implementing, and evaluating the plans and activities of a business
- 19. the locations and methods used to make the product available to customers
Down
- 2. focuses on developing loyal customers who continue to purchase from the business for a long period of time
- 6. the business function that creates or obtains products or services for sale
- 8. the use of currency as a recognized medium of exchange
- 9. of labor concentrating effort on one thing or a few related activities so that they can be done well
- 11. the creation and maintenance of satisfying exchange relationships
- 12. the prospective customers a business wants to serve and the location of those customers
- 14. anything offered to a market by the business to satisfy needs, including physical products, services, and ideas
- 16. offering products produced or manufactured by others for sale to customers
- 17. exchanging products or services with others by agreeing on their values without using money