Across
- 4. Refers to statistics that describe a population in terms of personal characteristics
- 6. The money left after taking out income taxes
- 7. 40 million babies born in the United States between 1965 and 1976
- 11. People who use the product
- 12. All potential customers who share common needs and wants, and who have the ability and willingness to buy the product
- 15. Also known as the 4 P’s of Marketing; product, place, price, and promotion
- 16. Analyzing a market by specific characteristics in order to create a specific target market
Down
- 1. Studies of consumers based on social and psychological characteristics
- 2. 77 million babies born in the United States between 1977 and 1997
- 3. The segmentation of the market based on where people live
- 5. Information about the target market about age, income level, ethnic background, occupation, attitudes, lifestyle, or geographic residence
- 8. 76 million babies born in the United States between 1946 and 1964
- 9. The money left after paying for basic living necessities like food, shelter and clothing
- 10. Focusing all marketing decisions on a very specific group of people who you want to reach
- 12. States that businesses must satisfy customer’s needs and wants in order to make a profit
- 13. 68 million babies born in the United States between 1998 and 2012
- 14. People who buy the product