Marketing Chapter 2.1

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Across
  1. 2. A tool used to compare the strengths and weaknesses of a product or company that competes with a business.
  2. 5. The total sales per year for a specific product held by all competing businesses.
  3. 9. An analysis of the external factors that affect the success of business.
  4. 10. Internal factors that place a company at a disadvantage relative to competitors.
  5. 11. External factors, such as the economy, that can potentially jeopardize a company's growth or ability to make profits.
  6. 13. Affects the stability of the government and the success of the businesses that operate within it.
  7. 15. The cultural aspects within a business environment and the personal qualities of its customers, such as age, gender, income, ethnicity, education level, occupations, marital status, and family size.
  8. 16. This identifies strengths, weaknesses, opportunities, and threats the business faces.
  9. 17. Affects the ease with which a business can operate within a market or region, as well as the level of productivity possible once the business is in operation.
  10. 19. The specific group of customers at which a company aims its products and services.
  11. 20. External factors that provide chances for a company to increase profits.
  12. 21. Two or more entities trying to attract the same customers.
  13. 22. A document describing business and marketing goals and the strategies and tactics that will be used to achieve them.
Down
  1. 1. The percentage of total sales in a market that is held by one business.
  2. 3. A snapshot of the environment in which a business has been operating over a given period of time.
  3. 4. The smaller group of people, businesses, or organizations with common characteristics or needs.
  4. 6. An evaluation of the political, economic, social, and technological factors in a certain market or geographic region that may impact the success of a business.
  5. 7. This lists all the sources used as resources to develop the marketing plan.
  6. 8. Internal factors that give a company a competitive advantage.
  7. 12. This affects the ability of consumers to purchase products, as well as the cost of doing business.
  8. 14. The specific paths taken to reach the final sales goals.
  9. 18. The maximum number of customers and amount of sales that can be generated from a specific segment in a defined time period.