Across
- 2. Error Occurs when respondents do not reveal their true opinions on a subject. They may misunderstand the question, fail to understand their opinions, lie, or try to present themselves in a favorable light
- 4. plan An outline of the marketing tools, strategies and resources that a company intends to use to promote product or service
- 7. scale That attributes quantitative value to qualitative data, to make it easier to analyze. Anumber is assigned to each potential choice and a mean figure for all the responses is computed at the end of the evaluation or survey. Likert scales usually have five potential choices (strongly agree, agree, neutral, disagree, strongly disagree)
- 8. Positioning A strategy that either emphasizes features or image to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer
- 13. a consumer prior to interaction
- 15. up pricing The practice of adding a constant percentage to the price of an item to determine its selling price.
- 16. Forecast The projection of future sales
- 17. knowledge Information about a good or service that can include its application, function, features, and use.
- 18. plans A formal document that specifies a company's activities for a determined amount of time
- 20. close When a salesperson encourages a consumer to select between two products to close a sale
- 21. mix The combination of advertising, personal selling, sales promotion and public relations used to accomplish an overall marketing strategy
- 22. research Data that has been previously collected for non-marketing activity and is available for a business' use
- 24. process The step-by-step process in which a salesperson advises a customer about products that suit his/her needs, leading through the decision to make a purchase
Down
- 1. approach When a salesperson first interacts with a consumer by making a comment or asks a question about a product that a consumer is showing interest in
- 3. channels The path a message travels
- 5. buzz Develops from a viral marketing technique used to get consumers talking about a product.
- 6. elements The items found in an advertisement include Headline, Copy, Illustration and Signage.
- 9. plans A course of action that obtains data or observations from a group
- 10. identification The process of a marketer in identifying the most profitable areas to offer a new product or service
- 11. collection method The systematic process of gathering information
- 12. error Occurs when selected subjects fail to respond to a questionnaire. This can happen due to defective questionnaire wording and format, interviewer errors and/or inputting errors.
- 14. the sale When a salesperson gains an agreement to purchase from a consumer
- 15. up pricing The practice of adding a constant percentage to the price of an item to determine its selling price.
- 16. Analysis The study of internal and external factors that affect marketing strategy.
- 19. motive A feeling expressed by a consumer through association with a product
- 23. plus pricing This type of pricing includes the variable costs associated with goods, as well as portion of the fixed costs of operating the business