Across
- 4. information management Managing market info to maximize business decisions.
- 8. X Born 1965-1977
- 12. Person who buy the product.
- 13. Using channels to get products to consumers.
- 14. Obtaining the money necessary for business operations.
Down
- 1. Dividing people based on certain characteristics.
- 2. Concepts States business must satisfy the needs and wants of their customers to compete in the marketplace
- 3. management Developing, improving and maintaining a product mix
- 5. Providing consumers with the products and services they desire.
- 6. Y Born 1978-1994
- 7. boomer generation Born 1946-1964
- 9. Applying promotional techniques to potential consumers
- 10. segments A two step process-identifying broad-product markets and segmenting mix development.
- 11. Determining prices for products in order to maximize profit.
- 12. Person who uses the product.