Across
- 4. obtaining the money necessary for business operations
- 7. created by the government to help distribute federal aid; used by marketers to target consumers and launch promotional campaigns
- 10. using channels to get products to consumers
- 17. items especially sought items by consumers; less comparison shopping than other types of products
- 18. person who buys the product
- 22. Information Management managing market information to maximize business decisions
- 24. Products completely new products people do not know about
- 26. reduce the marketing focus to product-market areas where companies are more likely to have a competitive advantage
- 29. items of necessity consumers usually do not want to spend a lot of time or money buying
- 30. products the customer had not planned to buy but were at the right place at the right time; sales may be lost if customers do not see these items at the right place and right time
- 31. babies born between 1965-1977; children of dual-careered parental homes and rising divorce rates; media savvy; big spenders in cosmetics, electronics, clothing and entertainment; reached through sharp images music and humor
- 32. products seen as little-interest and little-involvement products; hard for marketers to distinguish these products from others; example light bulbs and toilet paper
- 33. determines prices for products in order to maximize profit
- 34. involves communicating with large numbers of consumers at one time
- 36. aggregating process which clusters people with similar needs into market segments
- 37. business must satisfy needs and wants of their customer to compete
- 38. similar group of consumers responding to the same marketing mix
Down
- 1. involves direct spoken communication between sellers and consumers
- 2. items customers do not yet know they want or need to buy; promotion is the only way for marketers to raise awareness of the product
- 3. applies to a fairly homogeneous group of consumers
- 5. products especially sought out by consumers usually for emergency reasons; no time to shop around
- 6. involves promotional activities other than advertising, publicity and personal selling raising interest, trial or purchase by customers other channel members
- 8. money left after basic living expenses have been paid
- 9. products remain unsought but not forever such as gravestones and encyclopedias
- 11. series of companies who participate in the flow of products from producer to the final customer
- 12. Concepts
- 13. increase in cost
- 14. applying promotional techniques to potential customers
- 15. applies to a more heterogeneous group of consumers
- 16. babies born between 1946-1964; aging population; are of interest to companies promoting products related to aging populations
- 19. changes in households, the economy, politics and workplace; changes in personal attitudes about health, time, fun and general living
- 20. products purchased due to the consumer’s negative view of other comparable products such as bottled water
- 21. babies born between 1977-1997; children growing up in computer-dense environment; comfortable with computers; are attractive to marketers for building lasting consumer loyalty
- 23. Management developing, improving and maintaining a product mix
- 25. providing consumers with the products and services they desire
- 27. person who uses the product
- 28. money left after taxes are taken out of paychecks
- 35. products bought often, routinely and without a lot of thought