Across
- 3. outlines how a company will present its product/service to the consumer and how it will compete in the marketplace with other businesses offering similar products and services
- 4. the images consumers have of competing goods and services in the marketplace
- 8. the descriptive characteristics of a market such as age, gender, race, income, and educational level
- 9. the total revenue that can be obtained from a market segment
- 11. exhibitions where companies associated with an industry gather to showcase their products
- 13. how frequently consumers use products and the quantity of products used
- 14. people's interests and values
- 16. the process of dividing a large group of consumers into subgroups based on specific characteristics and common needs
- 17. the process of gaining competitive market information
- 18. divides consumers into groups depending on specific values/benefits they expect/require from the use of a product/service
- 19. new markets as well as ways to improve a companies offerings in current markets; identified markets with excellent potential based on careful research
Down
- 1. rivalry among businesses on the basis of price and value
- 2. business emphasizes factors of its marketing mix other than price; deemphasizes price by developing a unique offering that meets an important customer need
- 5. the unique image of a product/service in a consumer's mind relative to similar competitive offerings
- 6. occurs when a business competes with other companies offering products that are not in the same product category but satisfy similar customer needs
- 7. competition in a market with businesses that offer the same type of product/service
- 10. dividing consumers into markets based on where they live
- 12. directs a company's marketing mix at a large and heterogeneous group of consumers
- 15. the portion of the total market potential that each company expects in relation to its competitors