Across
- 3. Paid messages promoting products, services, or ideas to an audience
- 4. Division of potential customers into groups based on shared characteristics
- 6. Efforts to keep existing customers loyal to your brand
- 10. The process of developing and promoting your company's unique identity
Down
- 1. How a brand is perceived in the minds of customers relative to competitors
- 2. Activities designed to increase visibility and sales of products or services
- 5. Measurements used to evaluate marketing performance and success
- 7. Focusing marketing efforts on specific segments of potential customers
- 8. A potential customer who has shown interest in your product or service
- 9. Return on Investment: Measurement of profit generated by marketing investments