Across
- 2. How a business competes
- 4. segmentation The how? (Spending habits, purchasing habits, browsing habits, loyalty to brand, previous product rating)
- 9. The where? (Country, region, city, postal code)
- 10. Clearly identified group of consumers that will generate the most sales
- 13. Event that is a limited time offer designed to increase sales OR any event designed to encourage repeat business or more sales
- 15. Having a product available at a certain time of the year
Down
- 1. The who? (Age, Gender, Ethnicity, Income, Level of education, Religion, Profession)
- 3. Having a product where customers can buy it conveniently
- 5. The gathering of information used to help determine which products to produce
- 6. Paid promotion for a product
- 7. The why? (Personality traits, hobbies, life goals, values, beliefs, lifestyles)
- 8. allowing consumers to have products with a variety of payment options
- 11. Free advertising
- 12. making a product or changing a product to make it more useful
- 14. The qualities of a product or service that make it capable of satisfying our wants or needs