Across
- 3. Statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, and occupation.
- 4. Changing price to match competitors
- 5. identifies the four stages a product goes through from the time it enters the market until its no longer sold
- 7. Is the value for money for a product or service, or how much your willing and able to pay
- 9. The product can be a good or service both of which have monetary value and satisfy customers needs and wants.
- 11. is a tangible object that consumers can purchase to satisfy needs and wants.
- 14. The path a product takes from producer or manufacture to final user.Direct distribution occurs when the goods or services are sold from the producer directly to the consumer: no intermediaries are involved
- 15. flexible pricing, phycological pricing
- 16. is an activity that is intangible, exchanged directly from producer to consumer, and consumed at time of production
- 18. Operating expensive is the cost associated with the actual business
- 19. is the process of dividing a larger market into something smaller
Down
- 1. Defined Markets divided by social and physical characteristics
- 2. Demographic, Geographic, Psychographic, and Behavioral
- 6. Consumers who purchase goods and services
- 8. A price looks cheaper when it ends in an odd number but looks expensive if it ends in a even number
- 9. Product or service available in a specific area
- 10. Business to Business, Buy to increase productivity, increase sales, decrease expenses, increase efficiency.
- 12. Deciding how products move from producer to consumer
- 13. is the physical container or wrapping for a product
- 17. % of total sales volume generated by all companies that compete in a given market